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When Were After Eights Invented?

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Welcome, dear reader! If you have ever indulged in the deliciously thin and creamy chocolate mints known as After Eights, you might be curious about their origins. Have you ever wondered when were After Eights invented? The answer is not as straightforward as you might think, but fear not – we will explore the fascinating history of this classic confectionery. So sit back, relax, and enjoy learning about the sweet beginnings of After Eights.

After Eights chocolate mints
Source thriftydeals.co.uk

When Were After Eights Invented?

After Eights are a well-known brand of thin, square-shaped chocolates filled with delicious mint fondant. They are a popular choice for an after-dinner treat or as a gift. But, when were After Eights invented? In 1962, Terry’s of York introduced the After Eight to the market.

How Are After Eights Made?

Have you ever wondered how After Eights are made? Here is an insight into the process:

Mixing the Chocolate

The first stage of making After Eights involves mixing all of the chocolate ingredients together. These include cocoa solids, sugar, and milk powder. Once the ingredients are mixed together, they are heated to a specific temperature to create a smooth mixture. This is done to ensure that the chocolate has a consistent texture and taste.

Adding the Mint Flavoring

After the chocolate mixture has cooled slightly it is time to add the mint flavoring. This is a crucial step as the flavor of After Eights is one of the things that sets it apart from other chocolates. The amount of mint flavoring added to the chocolate is carefully measured and mixed in to ensure that it is evenly distributed throughout the mixture.

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Molding and Packaging

Once the chocolate and mint mixture is complete, it is poured into molds shaped like small squares. The molds are then left to set. After the mixture has set, the After Eights are removed from the molds and packaged. The packaging for After Eights is iconic, with its distinctive green color and gold writing. The chocolates are usually sold in boxes containing several rows of individually wrapped After Eights.

The process of making After Eights is a careful and precise one. Each step is executed with care to ensure the highest quality product possible. The result is a delicious chocolate that has been enjoyed by people around the world for almost sixty years.

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How Are After Eights Marketed Today?

After Eights have been a popular choice for consumers since their inception in the 1960s. Known for their refreshing blend of mint and chocolate, they are a favorite among those looking for an after-dinner treat. In this section, we will explore how After Eights are marketed today.

Packaging and Presentation

When it comes to marketing After Eights, packaging and presentation play a significant role. After Eights are typically sold in a thin, rectangular box with green and gold packaging. The packaging emphasizes the after-dinner aspects of the mint.

The rectangular shape of the box is designed to be an easy and elegant packaging solution for the little after-dinner mints. The green and gold packaging colors are associated with luxury and elegance and are perfect for an after-dinner treat. The box is also wrapped with a thin ribbon to give it an additional festive look, perfect for gift giving.

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Holiday Marketing

After Eights are often marketed during the holiday season as a festive treat and gift. The packaging may be adorned with holiday imagery. For example, during Christmas, the box can feature Santa Claus and his elves, snowflakes, and Christmas trees. This encourages consumers to see buying these treats as part of their holiday tradition.

The holiday season is a key time for chocolate manufacturers, and After Eight is no exception. The brand released several limited edition seasonal packaging designs to appeal to the customers’ festive spirit and encourage them to buy more.


Over the years, After Eights have also been associated with high-end events and sponsors, such as Wimbledon and the BAFTA Awards. Sponsoring these events not only brings in new customers but also promotes the brand as high-end and elegant.

Partnering with major events enables the company to reach a new audience and a new customer base. One of the most famous partnerships was with Wimbledon, where fans could experience the luxury of After Eights at one of the world’s most prestigious tennis tournaments.

In conclusion, packaging, holiday marketing, and sponsorships are all key aspects of After Eights’ current marketing strategy. The combination of these elements helps keep the brand relevant for both new and long-time customers.

One interesting fact about mint chocolates is that they were invented in the UK, specifically by Rowntree’s of York in 1962.

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