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Hello there! Are you curious about the origins of Mountain Dew? Look no further! In this article, we will explore the fascinating history of this beloved citrus-flavored soda. From its humble beginnings in the 1940s to its rise in popularity in the 21st century, we will discover when Mountain Dew was invented and how it has evolved over time. So sit back, grab a cold drink, and join us on this journey through Mountain Dew’s past and present.

Mountain Dew invented
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When Was Mountain Dew Invented?

Mountain Dew is known for its bright green color, intense citrus flavor, and its popularity among soda enthusiasts worldwide. But have you ever wondered about the history of this famous soda? In this article, we will explore the origins of Mountain Dew, from its humble beginnings to its acquisition by PepsiCo.

The Beginnings of Mountain Dew

The story of Mountain Dew begins in the 1940s, in the foothills of the Appalachian Mountains in the United States. During this era, soft drinks were not yet widely available, and many people drank moonshine, a type of homemade whiskey that was distilled in secret. One such moonshiner was a man named Ally Hartman, who lived in Tennessee and used sugar, water, and orange juice to create a citrus-flavored mixer that he would add to his whiskey. Hartman’s mixer became popular among his friends and family, who would often request it by name. Hartman eventually decided to market his mixer, and in 1948, he trademarked the name “Mountain Dew.”

At first, Mountain Dew was only sold to local stores and gas stations in Tennessee. The soda was created by mixing sugar, water, and real orange juice, and it had a refreshing and distinctive taste that quickly caught on. Soon, people outside of Tennessee began to take notice of Mountain Dew, and demand for the soda grew.

The First Bottled Mountain Dew

By the early 1950s, Hartman had partnered with a beverage bottling company, who helped him to distribute Mountain Dew to a wider audience. The first bottled Mountain Dew hit store shelves in the late 1950s, and it was an instant success. The bright green soda was packaged in a clear bottle with a distinctive logo featuring a stylized hillbilly and the tagline “Yahoo Mountain Dew, it’ll tickle your innards!”

Much like its predecessor, the bottled Mountain Dew was still created using real orange juice, which gave the soda its unique taste and aroma. As the popularity of Mountain Dew grew, so did its fan base. Soon, people all over the country were enjoying the refreshing taste of Mountain Dew, and the soda began to gain a cult-like following among soda enthusiasts and outdoor sports enthusiasts.

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The PepsiCo Acquisition

In 1964, PepsiCo acquired the rights to Mountain Dew, and the company set about expanding the soda’s distribution nationwide. Under PepsiCo’s leadership, Mountain Dew underwent a dramatic rebranding campaign that emphasized the soda’s “extreme” image and its popularity among young people. New flavors and variations of Mountain Dew were introduced, and the soda became one of the most popular soft drinks in the United States.

Today, Mountain Dew is still one of the most popular sodas in the world, with a loyal fan base and a reputation for being a drink of choice for those who lead active lifestyles.

In conclusion, Mountain Dew’s origins may be humble, but its impact on the beverage industry has been significant. From its beginnings as a moonshine mixer in the Appalachian Mountains to its current status as one of the most beloved sodas in the world, Mountain Dew’s story is one of innovation, perseverance, and, of course, extreme flavor.

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The Evolution of Mountain Dew

New Flavors and Varieties

Mountain Dew was first introduced in the US in 1940, but it wasn’t until the late 1980s and early 1990s that the brand started experimenting with new flavors and varieties. In 1988, Mountain Dew introduced “Mountain Dew Red,” which had a cherry flavor. The product was eventually renamed and rebranded as “Code Red” in 2001.

Following the success of Code Red, Mountain Dew continued to release new flavors and varieties, such as “LiveWire” in 2003, which had an orange citrus flavor, and “Baja Blast” in 2004, which was created in partnership with Taco Bell and had a tropical lime flavor.

Mountain Dew has also released numerous limited edition flavors over the years, including “White Out” and “Game Fuel,” which were created in partnership with popular video game franchises such as Halo and Call of Duty.

Campaigns and Promotions

Mountain Dew has always been known for its unique marketing campaigns and promotions. In the 1990s, the brand used extreme sports as a way to appeal to a younger audience, sponsoring events such as the “Mountain Dew Vertical Challenge” and the “Mountain Dew Pro-Am Surfing Series.”

More recently, Mountain Dew has partnered with popular video games such as Call of Duty and Halo, creating limited edition flavors and in-game promotions. The brand has also sponsored the annual “Dew Tour” action sports event, which features competitions in skateboarding, BMX, and freestyle motocross.

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Cultural Impact

Mountain Dew’s association with extreme sports and youth culture has made it a popular brand among young people. The brand has been referenced in popular songs and movies, and has even been the subject of controversy due to its high sugar and caffeine content.

Despite this controversy, Mountain Dew has remained a staple in American culture and continues to be one of the most popular soft drink brands in the country. Its unique flavors and marketing campaigns have helped it stand out in a crowded market, and its association with extreme sports has made it a favorite among adrenaline junkies everywhere.

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When Was Mountain Dew Invented?

Mountain Dew, a carbonated soft drink that is known for its distinct citrus flavor, was first invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. The original formula was a lemon-lime drink that was marketed as a mixer for hard liquor. In 1958, the Hartman brothers sold the Mountain Dew brand to Tip Corporation, which was later acquired by PepsiCo in 1964.

Over the years, Mountain Dew has continued to evolve and expand its product line with different variations and flavors. However, it has also faced controversies and criticisms. In this article, we will take a closer look at some of the controversies surrounding Mountain Dew.

The Controversies Surrounding Mountain Dew

The Use of Brominated Vegetable Oil

One of the controversies surrounding Mountain Dew is its use of brominated vegetable oil (BVO) in some of its flavors, particularly the citrus flavors like Code Red and LiveWire. BVO is a controversial ingredient that is used as an emulsifier to keep citrus flavoring from separating in the soda. However, BVO has been linked to health concerns, particularly because it contains bromine, a chemical that can build up in the body and cause toxic effects.

The use of BVO in Mountain Dew has led to petitions, campaigns, and boycotts from consumers who are concerned about the health risks associated with the ingredient. In fact, in 2013, PepsiCo announced that it would remove BVO from its beverages after facing backlash from consumers.

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Marketing to Children

Another controversy that Mountain Dew has faced is accusations of marketing to children. Critics argue that the brand’s association with video games, extreme sports, and youth culture targets young consumers, despite the fact that Mountain Dew is high in sugar and caffeine content, which can be harmful to children’s health.

In 2013, the Center for Science in the Public Interest (CSPI) filed a lawsuit against PepsiCo, accusing the company of engaging in deceptive marketing practices by promoting Mountain Dew to children. The lawsuit alleged that the company violated California state laws that prohibit false and misleading advertising.

Mountain Dew and PepsiCo have denied the allegations and defended their marketing practices. However, the controversy has drawn attention to the need for more responsible marketing practices, particularly when it comes to promoting products that are high in sugar and caffeine content to young consumers.

Impact on Health and Obesity

Mountain Dew’s high sugar and caffeine content have also been linked to health issues and obesity. The soda contains 77 grams of sugar per 20-ounce bottle, which is more than the recommended daily intake of sugar for adults. It also contains 91 milligrams of caffeine per 20-ounce bottle, which is higher than other caffeinated sodas like Coca-Cola and Pepsi.

Studies have shown that the regular consumption of sugary drinks like Mountain Dew can lead to weight gain, type 2 diabetes, and other health problems. In fact, a 2012 study found that people who drink one or more sugary drinks per day had a 26% higher risk of developing diabetes.

Mountain Dew and PepsiCo have responded to the criticism by offering low- or no-sugar versions of the soda, such as Diet Mountain Dew and Mountain Dew Zero Sugar. However, these products also face their own controversies, particularly when it comes to their artificial sweeteners and other ingredients.


Mountain Dew has been a popular soda brand for over 80 years. However, it has also faced its fair share of controversies and criticisms. From the use of controversial ingredients like BVO to accusations of marketing to children and contributing to obesity, Mountain Dew has drawn attention to the need for more responsible and transparent practices in the food and beverage industry.

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