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When Was Body Armor Drink Invented?

Hello there! Have you ever heard of Body Armor drink? It is a popular sports drink that is well-known for its delicious taste, numerous flavors, and its ability to replenish electrolytes and nutrients in your body. But have you ever wondered when this amazing drink was invented? Well, in this article, we will dive into the history of Body Armor drink and discover when it first hit the market.

Body Armor drink
Source www.walmart.com

When Was Body Armor Drink Invented?

History of the Beverage Industry

The beverage industry has been around for centuries. With the introduction of mass production techniques and advances in transportation in the 19th century, bottled drinks quickly became popular. The first beverage produced in a factory setting was Coca-Cola in 1886. Over the years, the industry continued to innovate, creating new flavors and variations of popular drinks.

The Creation of Body Armor Drink

Body Armor Drink was created in 2011, thanks to the vision of co-founders Lance Collins and Mike Repole. The two wanted to create a drink that would offer superior hydration and nutrition for athletes, without all the artificial ingredients found in many sports drinks. They spent two years working on the formula, using natural ingredients like coconut water and vitamins to create the perfect balance of flavor and function. In 2013, they officially launched Body Armor Drink, which quickly gained popularity among athletes and fitness enthusiasts.

Introduction to Sports and Energy Drinks

Sports drinks and energy drinks are two of the most popular categories in the beverage industry. Sports drinks are designed to help athletes rehydrate and replenish electrolytes lost during physical activity. Energy drinks, on the other hand, are meant to provide a quick burst of energy and focus to help people power through the day. While both types of drinks share some similarities, they are intended for different purposes.

Body Armor Drink stands out from the competition because it offers the benefits of a sports drink without the excess sugar and artificial ingredients found in many other brands. It contains no artificial colors, sweeteners, or preservatives, and is made with natural flavors and sweeteners. It also has a unique blend of vitamins and minerals that help support overall health and wellness.

In conclusion, Body Armor Drink was invented in 2011 by Lance Collins and Mike Repole, who wanted to create a better sports drink for athletes. Over the years, it has gained popularity for its natural ingredients and superior hydration and nutrition benefits. As the beverage industry continues to evolve, it’s likely that we will see even more innovative products like Body Armor Drink hit the market in the coming years.

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When was Body Armor Drink Invented?

Body Armor Drink burst into the market in 2011, founded by Lance Collins, one of the masterminds behind the superstar brand, Fuze Beverage, and Mike Repole, the person responsible for making Vitaminwater a household name. The two business executives joined forces to create a sports drink that is healthier and tastes better than its competitors. The company is headquartered in New York City and currently boasts over 20 varieties of drinks.

Body Armor Drink’s Ingredients and Nutritional Value

Natural Ingredients

Body Armor Drink’s commitment to natural ingredients is one of the reasons why the brand has become a fast favorite among athletes, gym-goers, and health enthusiasts. The company uses pure coconut water, natural sweeteners like cane sugar and stevia leaf extract, and multiple fruits in its products, including strawberries, pineapples, and watermelons, among others. These ingredients provide an excellent source of vitamins and minerals that the body needs to enhance its performance and recovery after strenuous activities.

Additionally, Body Armor Drink is free from high fructose corn syrup, artificial colors, and flavors, and is Gluten-free, making it a healthy alternative to other sports drinks containing harmful chemicals and synthetic compounds.

No Artificial Preservatives

Another aspect that sets Body Armor Drink apart from its competitors is its abstention from using artificial preservatives, an ingredient that has been linked to several health problems. The brand has a unique packaging technology that eliminates the need for artificial preservatives and other unhealthy additives that might compromise its natural taste and nutritional value. This technology also ensures that the drinks have a more extended shelf life, without compromising its quality and freshness.

The company takes pride in sourcing its ingredients from reputable and sustainable sources and adheres to strict manufacturing processes to guarantee the consistency and quality of its products.

Nutritional Value Breakdown

Body Armor Drink is packed with essential vitamins, minerals, and electrolytes that the body needs to function optimally and maintain proper hydration. Its drinks are a great source of vitamins A, C, E, B3, B5, B6, and B9. Additionally, it contains calcium, magnesium, and potassium, all of which are necessary to support bone health and muscle function.

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The drinks contain coconut water, which is known to be rich in potassium, making it an excellent option for athletes and people who need to replenish their electrolytes after a workout. It also contains antioxidants from different fruits, which help the body fight damaging free radicals and maintain its overall health.

Lastly, Body Armor Drink is incredibly low in sodium, making it an ideal option for people who need to watch their sodium intake.

In Conclusion

Body Armor Drink’s inception in 2011 by Lance Collins and Mike Repole has disrupted the sports drink market by providing a healthier, natural, and tastier option for athletes and anyone leading an active lifestyle. Their commitment to natural ingredients, absence of artificial preservatives, and strict quality control processes have earned them a top spot in the sports drink world. With over 20 varieties of drinks, there is an option for everyone.

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The Impact of Body Armor Drink in Athletics

Promotion of Healthy Lifestyle

Body Armor Drink was invented by Lance Collins in 2011, and since its introduction, it has become a prominent name in the sports beverage market. One of the primary aims of the company is to promote a healthy and active lifestyle through the provision of their products. In specific, Body Armor Drink is designed to provide vital nutrients to the body, which athletes require to keep themselves well-hydrated and energized.

Body Armor Drink contains coconut water, which is naturally high in potassium and helps regulate blood pressure, and electrolytes such as sodium and potassium, which help maintain the body’s fluid balance. The drink is also fortified with vitamins and minerals like the antioxidant vitamin E and vitamin B complex, which help fight inflammation and support the body’s immune system.

Body Armor Drink actively encourages athletes to adopt a healthy lifestyle by promoting a balanced diet and a regular exercise routine. This commitment to promoting an active and healthy lifestyle has helped the brand become increasingly popular among athletes and fitness enthusiasts worldwide.

Sponsorship of Athletes and Teams

Body Armor Drink’s partnerships with top athletes and sports teams have also contributed to the brand’s credibility and significant following. The company’s list of sponsored athletes includes some of the biggest names in professional sports, such as James Harden of the Houston Rockets and Mike Trout of the Los Angeles Angels. In addition, the brand has partnered with elite sports teams, including the Tampa Bay Buccaneers and the Los Angeles Lakers.

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Body Armor Drink’s partnership with these top performers has not only helped the company secure an endorsement from some of the best athletes worldwide but also helped to generate brand visibility and credibility. The company’s support for athletes and teams reflects the brand’s commitment to sport and physical activity as a healthy and enjoyable lifestyle.

Market Share and Sales

According to the latest reports, the sports drink market’s total global value was $25.4 billion in 2019, and it is projected to continue growing steadily. The primary players in the sports drink industry include Powerade, Gatorade, and Vitamin water.

Despite being a relatively young brand, Body Armor Drink has rapidly captured a sizable share of the market. The beverage’s appeal, combined with the support of world-class athletes and advertising campaigns, has contributed to the brand’s accelerating growth. In 2019, Coca-Cola acquired a significant stake in the company, which has helped Body Armor Drink gain an even more extensive distribution network and market share.

The company reported increased sales revenue of $400 million in 2020, and it is projected that this figure will continue to rise in the coming years. Body Armor Drink has ambitious plans for future growth, with the company aiming to make a more significant impact on the global beverage industry.


Body Armor Drink’s commitment to promoting a healthy and active lifestyle, partnering with the world’s top athletes and sports teams, and expanding its market share has firmly established it as one of the leading sports beverage brands. Its success story is not only due to the quality of the product but also a focus on health and its association with some of the biggest sporting names worldwide. With its ambitious plans for growth and market dominance, it’s a brand that is worth keeping an eye on in the coming years.

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