Why broadcast on multiple platforms is important
Nowadays, going live on multiple platforms is becoming increasingly popular. The reason behind this is the growing importance of live streaming in social media marketing. Live streaming isn’t just a means of entertainment anymore but has evolved into a powerful marketing tool that businesses can use to increase their reach and engage with their audiences. Businesses, brands and individuals with a loyal following on one platform can boost their market share and reach by broadcasting simulcasts to multiple platforms at the same time. In the following paragraphs, we’ll discuss the key reasons why broadcasting on multiple platforms is important for businesses.
1. Maximizes your reach:
The first and most important reason for broadcasting on multiple platforms is to increase reach. Streaming a live video to multiple platforms allows businesses to engage with a wider audience made up of users who are active on different platforms. For instance, a brand that broadcasts only on Facebook may miss out on a significant portion of its potential audience that uses YouTube, Instagram, Twitch or Twitter. Live streaming on multiple platforms allows entrepreneurs, marketers, and businesses to maximize their online exposure, engage new target audience members, and ultimately acquire more customers without spending any extra advertising dollars.
By engaging with audiences on other platforms, you can reduce the risk in case any specific platform has any outage. In 2018, Facebook had a five hour outage across the world. An account that had a live streaming schedule during this would have lost a huge amount of followers during this time.
Overall, the more platforms you stream on, the more opportunities you have to increase your company’s share of voice in the market.
2. Re-purposing of Content:
Creating content on a daily basis can be a tedious and time-consuming process. With limited resources, businesses need to find ways to maximize the ROI from their content. Live streaming is one format of content that can be effectively repurposed. Many businesses use live streaming as the starting point of their content strategy, and then expand it into other forms of content. By simulcasting a live video on multiple platforms, a business can record the video and use it as a source of content that can be recycled into social media posts, blog posts, podcasts, white papers, and even new videos.
When you repurpose content, it demonstrates the reusability and flexibility of your brand’s integrity. Businesses can retain their core message while presenting it to new audiences in a variety of ways, from infographics to blog posts and images.
3. Improves brand authority:
Live streaming itself is a great way to build brand authority by providing your audience with valuable and authentic content. But broadcasting on multiple platforms goes a step further, by increasing industry awareness. When people see your brand live streaming on multiple platforms, it indicates to them that you have a strong presence across different platforms and industry channels. This can create a sense of credibility among viewers, increasing brand awareness and recognition amongst viewers watching your live streams.
By showcasing your industry knowledge and expertise through live streaming, your brand will be recognized as a thought leader in your industry, thereby boosting your authority. This can result in better engagement with your viewers and help you generate more business opportunities.
Conclusion
Simulcasting on multiple live streaming platforms is a great way to increase your brand exposure, build a larger following, and produce more content with the same input. It’s important to remember that going live should be part of a wider strategy that is tailored to achieve your business goals and appeal to your target audience.
By broadcasting live on multiple platforms, businesses can increase their audience reach, get more exposure for their brand, repurpose the content generated from it, and build their brand authority. It’s important for businesses to create an effective, tailored strategy and to measure the effectiveness of their live streaming efforts to avoid wasting valuable time and resources.
Choosing the best platforms for your content
Live streaming is quickly becoming one of the most effective ways to interact with an audience. There are different social media platforms to live stream, but it can be difficult to know which one to choose. When choosing the best platforms to stream, you need to consider your target audience, content, and goals. Here are some of the most popular platforms to stream content.
Facebook Live
Facebook Live is one of the most popular platforms for live streaming. It allows you to reach a large audience because of its massive user base. It’s also easy to use, and you can stream directly from your smartphone. Facebook Live is ideal for sharing news, answering questions, or showing behind-the-scenes footage. If the majority of your audience is on Facebook, consider streaming on this platform.
Instagram Live
Instagram is a photo and video-sharing app that allows you to share short, engaging content with your followers. Instagram Live is ideal for behind-the-scenes footage, sharing news, or promoting a new product. You can add filters and other fun features to enhance the experience for your audience. Instagram Live is best used if your audience are millennials or Gen Z.
YouTube Live
YouTube is the most popular video-sharing platform globally, and it allows for high-quality live streaming. It’s a great platform to showcase tutorials, live events performances, or provide educational content. YouTube Live is more ideal for longer-format content, where the focus is on delivering a message or going in-depth on a specific topic.
Twitch
Twitch is a streaming platform that is mainly used for gaming. It offers a unique experience for audiences who like game-related content. However, Twitch is also used for other categories like music and creative content. It has a young audience with a niche but strong community. If your content is related to gaming or entertainment, Twitch could be a great platform for you.
Twitter Live
Twitter is where people go to find out what’s happening in real-time. Twitter Live is a good platform for breaking news, sharing perspectives, or hosting a Q&A session. The live stream could be short and can be accessed through the timeline and it also allows real-time conversations with your audience during the stream.
In conclusion, the choice of a platform to live stream largely depends on the audience and the content. It’s essential to determine where your audience is most active to make the most out of your live streams. Choosing the right social media platform to broadcast on can amplify your reach and boost engagement with your audience. If you are creating content and live streaming, don’t be afraid to experiment with different platforms to figure out which one is the best for you.
Tools to Help You Go Live on Multiple Platforms
Going live on multiple platforms simultaneously has become the norm in the world of live streaming. It increases your reach and helps you connect with more people. However, going live on multiple platforms manually can be a tedious and time-consuming task. Fortunately, there are many tools available that can help you go live on multiple platforms at the same time. In this article, we’ll discuss some of the best tools to help you go live on multiple platforms.
1. Restream
Restream is one of the most popular tools for live streaming on multiple platforms. It allows you to stream to over 30 platforms, including Facebook, YouTube, Twitch, and LinkedIn. With Restream, you only need to set up your streaming settings once, and you’ll be able to stream to all your chosen platforms simultaneously. You can also customize your streams for each platform and use Restream’s analytics to track your performance on each platform. Restream also offers multistream chat, which allows you to view all your chat messages from different platforms in one place.
2. Streamlabs
Streamlabs is another popular tool for live streaming on multiple platforms. It offers many features, including alert boxes, widgets, and overlays. With Streamlabs, you can stream to multiple platforms, including Facebook, YouTube, and Twitch. The tool’s interface is user-friendly, and it’s easy to set up. Streamlabs also has a mobile app that lets you stream from your phone, making it easy to go live on the go. If you’re looking for a tool that offers more than just streaming, Streamlabs is an excellent choice.
3. Switchboard Live
Switchboard Live is another tool for live streaming on multiple platforms. It allows you to stream to over 30 platforms, including Facebook, YouTube, and Twitch. The tool offers multi-streaming management, which allows you to monitor and control all your streams from one dashboard. You can also customize your stream for each platform, and Switchboard Live’s analytics gives you insights into your performance on each platform. Switchboard Live also offers a virtual camera, which allows you to add pre-recorded video content to your live streams.
In conclusion, going live on multiple platforms can help you reach a larger audience and connect with more people. However, manually streaming to multiple platforms can be a daunting task. Fortunately, there are many tools available to help you go live on multiple platforms at once. Restream, Streamlabs, and Switchboard Live are three of the best tools for live streaming on multiple platforms. Give them a try and see the difference in your live streaming experience.
Setting up your live stream on multiple platforms
Live streaming is a powerful tool for various types of events, including conferences, webinars, and music performances. If you’re new to the world of live streaming, broadcasting on multiple platforms is an excellent way to increase your viewership and reach out to a more extensive audience. In this article, we’ll share how you can set up your live stream on multiple platforms in a few easy steps.
Step 1: Choose your live streaming platforms
The first step in setting up your live stream on multiple platforms is to select the platforms you want to use. Some popular options include Facebook Live, Instagram Live, YouTube, Twitch, and Periscope. Choose the platforms that are most relevant to your content and have a large audience that you want to target.
Step 2: Choose a live streaming software
After selecting the live streaming platforms, the next step is to choose a live streaming software. Such software allows you to stream on multiple platforms at once. A few popular options include OBS Studio, Restream, and vMix. Each software has different features, so choose the one that works best for you.
Step 3: Configure your live streaming software
Once you’ve selected your live streaming software, you’ll need to configure it to stream on multiple platforms. Typically, this involves adding your live streaming accounts and channels to the software. Most live streaming software allows you to add multiple channels, making it easy to broadcast on multiple platforms.
Step 4: Optimize your live stream for each platform
Each live streaming platform has its own set of requirements and best practices, so it’s essential to optimize your stream for each platform. This includes adjusting the size and format of your stream, as well as adding platform-specific elements like hashtags and captions. For example, on Instagram, vertical video works best, while on Facebook, square video is the recommended format. It’s crucial to ensure that your stream looks good on all platforms, so take the time to optimize it for each one.
Setting up your live stream on multiple platforms may seem daunting at first, but with the right software and approach, it can be easy and highly effective. By following the steps outlined above, you’ll be able to stream on multiple platforms and reach a larger audience than ever before. So get started today and see the power of live streaming in action!
Tips for successfully streaming on multiple platforms
Live streaming has become a popular and effective way to connect with your audience. It gives you the chance to share your message, showcase your talents, and engage with your followers in real-time. But how do you ensure that your content reaches as many people as possible? By utilizing multiple streaming platforms. Here are some tips for successfully streaming on multiple platforms.
Understand your audience
Before you start streaming on multiple platforms, take the time to understand your audience. Who are they? What platforms do they use? By answering these questions, you’ll have a better understanding of which platforms to use for your streams. If your audience is mainly on Instagram, it makes sense to stream on Instagram Live. If they’re on YouTube, consider using YouTube Live. Understanding your audience will help you make informed decisions about which platforms to use.
Invest in the right equipment
To ensure the quality of your streams is consistent across all platforms, invest in the right equipment. A high-quality camera, microphone, and lighting equipment can make all the difference. You don’t have to spend a fortune, but investing in the right equipment will help you create better content and engage more effectively with your audience.
Plan your content
Planning your content in advance is crucial when streaming on multiple platforms. You don’t want to be caught off guard and have nothing to say or do during your stream. Plan your content in a way that allows you to easily switch from one platform to another without disrupting the flow of the stream. This can be done by creating a script or outline of the topics you want to cover during your stream.
Engage with your audience
Engaging with your audience is key to building a loyal following. Take the time to acknowledge your viewers during the stream. Answer their questions and interact with them in real-time. This will make them feel valued and encourage them to come back for more. Use the chat or comment section of each platform to interact with them at the same time of your streams.
Practice and test
Like anything, practice makes perfect. Take the time to practice your streams before going live. This will allow you to identify any potential issues with your equipment or content. Testing on each platform is also essential, as it will help you identify any technical difficulties that may arise. Before you go live on multiple platforms, make sure you’ve tested each one individually to ensure quality and fine-tune your stream to be engaging and interactive for your audience.
In conclusion, streaming on multiple platforms can be an effective way to reach and engage with your audience. Understanding your audience, investing in the right equipment, planning your content, engaging with your audience, and practicing and testing your streams are key to creating successful streams. By following these tips and advice, you’ll be able to create engaging, high-quality content that resonates with your audience across all platforms.
