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Adding Video to Your Website: A Step-by-Step Guide

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If you want to add some video to your website or blog, but you’re not sure how to do it, don’t worry! It’s actually really easy. In this article, we’ll give you step-by-step instructions on how to add video to your site. Whether you want to add a video from YouTube, Vimeo, or another video-sharing site, or you want to upload your own video file, we’ll show you how to do it in just a few minutes.

Adding video to your website is like adding a splash of color to your wardrobe: it makes everything look better. Video is a great way to engage your audience and make your content more interesting and interactive. But it can be intimidating if you’re not a tech-savvy person. That’s why we’ll walk you through the process and make it as simple as possible. Think of us as your personal wardrobe consultant, helping you pick out the perfect outfit for your website. Are you ready to make your site stand out? Let’s get started!

Add video to your website
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Why Adding Video is Important

In today’s fast-paced world, people have less time and attention span. According to studies, the average human attention span has decreased by 4 seconds since 2000. This means that website visitors are increasingly impatient, and they want to consume as much information as they can in as little time as possible. One solution to this problem is video. Video is an engaging and interactive tool that can convey complex and abstract concepts in an easy-to-understand and visually appealing way. Adding video to your website can help you grab the attention of your viewers and keep them engaged.

Types of Videos You Can Add

There are different types of videos you can add to your website. Here are some of them:

  • Product videos: These videos showcase your products and highlight their features, benefits and how they work. Product videos help consumers understand how your product solves their problems and improves their lives.
  • Tutorial videos: Tutorial videos educate and inform viewers on how to use your product or service. They help your customers understand your offering better, reduce customer support queries and increase user satisfaction.
  • Explainer videos: Explainer videos help simplify complex concepts or topics and deliver them in an easy-to-understand manner. They are great for breaking down the barriers of technical jargon and making your content more accessible.
  • Testimonial videos: Testimonial videos are real-life stories of your customers who have benefited from your product or service. They are powerful tools to increase credibility, build trust and persuade potential customers to take action.
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How to Add Videos to Your Website

Here are the steps you can follow to add videos to your website:

  1. Create the video: First, you need to create a video. You can either create it yourself or hire a video production company to do it for you.
  2. Compress the video: Videos are usually large files, and they can slow down your website if not optimized. To reduce the size of your file, you can compress it using software like Handbrake or Adobe Media Encoder.
  3. Host the video: Once you have your video, you need to host it somewhere. There are different options such as streaming services like YouTube and Vimeo or self-hosting on your website server.
  4. Embed the video: To embed your video on your website, you need to copy the embed code given by your video hosting provider and paste it into your website HTML code. You can place your video anywhere on your page.

Adding video to your website is an effective way to increase engagement, enhance user experience and convey complex topics in an easy-to-understand manner. By understanding the different types of videos you can add and the steps to follow, you can create compelling visual content that increases your website’s effectiveness.

Embedding a Video

Embedding a video from a popular video sharing platform like YouTube or Vimeo is one of the easiest ways to add video to your website. Here are the steps you need to follow:

  1. Choose a video from YouTube or Vimeo that you want to embed on your website.
  2. Click on the “Share” button below the video.
  3. Click on the “Embed” option.
  4. Copy the embed code that appears in the box.
  5. Go to your website and open the page where you want to add the video.
  6. Paste the embed code in the HTML code of the page or in the text editor of your CMS.

Once you have added the code, save the changes and refresh the page. The video should now appear on your website.

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Uploading a Video Directly to Your Website

If you don’t want to use a video sharing platform, you can upload the video directly to your website. Here’s how:

Step 1
Upload the video file to your server or to a dedicated video hosting service. Uploading the video to your server might take up a lot of bandwidth and storage space, so it’s better to use a dedicated video hosting service like Vimeo Pro, Wistia, or Vidyard.
Step 2
Create a video player using HTML5 video or Flash. HTML5 is preferred because it’s more modern and compatible with most devices, while Flash is outdated and can cause compatibility issues.
Step 3
Write the code that connects the video player to the video file. You can do this by using a video tag in HTML5 or by using a Flash player plugin.

Here’s an example of the HTML5 video tag:

<video width="640" height="360" controls>
<source src="path-to-video-file.mp4" type="video/mp4">

In this example, the “width” and “height” attributes define the size of the video player, the “controls” attribute adds playback controls to the player, and the “source” tag specifies the URL of the video file and its MIME type.

After you have written the code, save the changes and upload the page to your website. The video should now be playable on your website.


Adding video to your website can enhance its appeal and engage your visitors, but it’s important to do it right. Whether you choose to embed a video from a popular platform or upload it directly to your website, follow the steps carefully and test the results on different devices and browsers. With the right approach, you can create a seamless and enjoyable video experience for your audience.

Tips for Optimizing Video on Your Website

Adding video to your website can enhance your user engagement and increase your website traffic. However, to maximize the benefits of having videos on your website, optimizing them for web viewing is essential. Below are tips for optimizing your videos for your website.

Use a Responsive Video Player

A responsive video player ensures that your video adjusts to the screen size and resolution of the device that is viewing it. This means that your video will appear as it should regardless of whether it is being viewed on a desktop, tablet, or mobile device. A responsive video player enhances the user experience since it eliminates distortion and other errors that may occur when the video doesn’t fit well on the viewer’s device screen.

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Additionally, using a responsive video player makes your website design more attractive and professional since your video will adjust seamlessly to the web page, no matter how it’s viewed.

Optimize Video for Web Viewing

Optimizing videos for web viewing involves compressing it to suit the web’s limited bandwidth. Smaller video file sizes means quicker load times and less buffering for your website visitors. When creating your video, it’s best to follow the web’s standards for video optimization, such as maximum video length and appropriate video codecs.

Codecs used to ensure faster loading times on a web browser also tend to compress video data, reducing the video bitrate. While this may degrade the video quality slightly, it will not have a significant impact on the viewer’s experience.

Provide Transcripts or Closed Captions for Accessibility

Not all website visitors will be able to view your videos, as some may be deaf or hard of hearing. To improve their user experience, providing transcripts or closed captions in your videos is essential. This inclusion improves accessibility and enhances your website’s engagement since all website visitors can consume your video content effectively.

Providing a transcript allows a user to read the audio of the video in text format, which is particularly helpful for various foreign language speakers discovering your content in their language. Closed captions, on the other hand, present the video’s dialogue in a text overlay on the video screen, and are more suited for videos in English or any language. Remember, your video should communicate your message to your intended audience, so making it accessible to everyone is crucial.


Optimizing your video for web viewing can attract more visitors to your website. By using a responsive player, optimizing the video file for size, and providing transcripts or closed captions on your videos, you are enhancing your website’s accessibility and making your content more appealing to a broader audience. Incorporating these necessary elements allows your audience to enjoy your website and stay engaged with your content more effectively.

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